关于豆瓣

豆瓣是以技术和产品为核心、生活和文化为内容的创新网络服务。豆瓣一直致力于帮助都市人群发现生活中有用的事物,通过桌面和移动产品来服务都市日常生活的各个方面。

豆瓣的用户规模多年稳健增长,2012年月度覆盖用户数已超过1亿。

豆瓣的核心用户群是具有良好教育背景的都市青年,包括白领及大学生。他们热爱生活,除了阅读、看电影、听音乐,更活跃于豆瓣小组、小站,对吃、穿、住、用、行等进行热烈的讨论。他们热衷参与各种有趣的线上、线下活动,拥有各种鬼马创意,是互联网上流行风尚的发起者和推动者。豆瓣已渐渐成为他们生活中不可缺少的一部分。

豆瓣擅长从海量用户的行为中挖掘和创造新的价值,并通过多种方式返还给用户。凭借独特的使用模式、持续的创新和对用户的尊重,豆瓣被公认为中国极具影响力的web2.0网站和行业中深具良好口碑和发展潜力的创新企业。豆瓣目前主要的盈利模式是品牌广告、互动营销以及不断建设和增长中的电子商务相关收入。

About Douban

Founded in March 2005, Douban.com is a multi-products web platform based on life-and-culture oriented contents generated by users. As of September 2012, Douban has 66 million registered users, with its monthly user-visits of over 100 million.

Douban endeavors to help urbanite, explore and discover valuable information and contents concealed in their daily life. When it was primarily founded from 2005 to 2006, Douban was first known by its brilliant and professional user-generated-comments on books, movies as well as music. Apart from that, with more and more people coming to the platform, sharing their views and thoughts from life, Douban had gradually developed into one of the biggest and most active sites in China, promoting various on-line and off-line activities.
  
The majority of Douban's user base consists of well-educated young urbanite, including white collars and students.

For its unique user interaction, its constant product innovations, and its continuing respect to users, Douban has been publicly recognized as one of the best and most promising companies in China.

Right now, on-line advertisements and interactive marketing are the two main revenue models for Douban. Apart from that, with its continuous increase of user volumes, e-commerce is also becoming another considerable income source for Douban.