Founded in March 2005, Douban.com is a multi-products web platform based on life-and-culture oriented contents generated by users. As of September 2012, Douban has 66 million registered users, with its monthly user-visits of over 100 million.
Douban endeavors to help urbanite, explore and discover valuable information and contents concealed in their daily life. When it was primarily founded from 2005 to 2006, Douban was first known by its brilliant and professional user-generated-comments on books, movies as well as music. Apart from that, with more and more people coming to the platform, sharing their views and thoughts from life, Douban had gradually developed into one of the biggest and most active sites in China, promoting various on-line and off-line activities.
The majority of Douban's user base consists of well-educated young urbanite, including white collars and students.
For its unique user interaction, its constant product innovations, and its continuing respect to users, Douban has been publicly recognized as one of the best and most promising companies in China.
Right now, on-line advertisements and interactive marketing are the two main revenue models for Douban. Apart from that, with its continuous increase of user volumes, e-commerce is also becoming another considerable income source for Douban.